Tourism Statistic
Visitor Arrival by Nationality Jan - Jun 2018 (Preliminary)
| Country of Origin | Statistic Value |
|---|---|
Asia | 609,728 |
Oceania | 13,264 |
Europe | 33,565 |
North America | 12,193 |
India | 2,848 |
Pakistan | 716 |
Middle East | 760 |
Others | 5,359 |
Malaysia | 1,213,518 |
International Visitors' Profiles
Demographic Profiles of International Visitors (1st Quarter)
| Profile | 2018 |
|---|---|
| Average Age Median Age |
36 32 |
| Gender | Male (39%) Female (61%) |
| Purpose of Visit | Holiday (87%) MICE (1%) |
| Travel Arrangement | FIT (51%) Package Tour (28%) Mixture (21%) |
| First Time Visitors | Yes (90%) Repeat Visitor (10%) |
| Occupation | Professional (35%) Student (13%) Retired (11%) |
| Travel Accommodation | Hotel (50%) Resort (26%) Lodge / Motel / Inn (8%) |
Compiled by Research Division for Sabah Tourism Board / Jan 2018 (First Quarter YE March 2018)
Note:
1) For Age: Average > Median (More variation on older segment), Average < Median (More variation on younger segment)
2) Only Direct Arrivals by Air into Kota Kinabalu International Airport (KKIA) were taken into account.
3) The above data is based on International Visitor Profile Survey 2018.
4) Sample Size: 1,664
Statistic Archives
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Visitor Arrival 2017
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Visitor Arrival 2016
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Visitor Arrival 2015
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Visitor Arrival 2014
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Visitor Arrival 2013
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Visitor Arrival 2002 - 2012