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Tourism Statistic

Visitor Arrival by Nationality Jan - Apr 2018 (Preliminary)

Country of OriginStatistic Value
Asia
421,706
Oceania
10,410
Europe
25,007
North America
9,733
India
1,844
Pakistan
490
Middle East
477
Others
3,726
Malaysia
783,055

International Visitors' Profiles

Demographic Profiles of International Visitors (4th Quarter)

Profile2017
Age Group 21 - 30 (34.8%)
31 - 40 (23.6%)
41 - 50 (13.9%)
Gender Male (42.3%)
Female (57.7%)
Purpose of Visit Holiday (85.8%)
MICE (3.8%) 
Travel Arrangement FIT (52.1%)
Package Tour (28.9%)
Mixture (19.0%) 
Repeat Visitors 10.9%
First Visit (89.1%)
Occupation Professional / Technical (36.4%)
Student / Retired (25.9%)
Management / Administration (13.6%)
Travel Accommodation Hotel (78.9%)
Backpackers (9.5%)
Family / Friends Residence (3.0%)
Service Apartment (2.2%)

Compiled by Research Division for Sabah Tourism Board / Jan-December 2017 (Fourth Quarter YE December 2017)
Note:

1) Only Direct Arrivals by Air into Kota Kinabalu International Airport (KKIA) were taken into account.
2) The above data is based on International Visitor Profile Survey 2017.
3) Sample Size: 5,012 


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